The
Internet has emerged as a powerful medium for marketing and advertising. It
is different from conventional advertising media in several respects:
-
the internet is not only a communication channel but also a transaction
and distribution channel. Consumers can retrieve information, and make purchases
and payments all through the Internet;
-
the Internet is by nature interactive. It is a two-way communication, with
the Internet serving as a provider of customized content that meets the
individual needs of the public;
-
the internet has the capacity for providing multimedia content. It can carry
not only text and graphics but also audio and video content.
-
the Internet has become an integral part of the media mix for many advertisers,
and new forms of advertising have filled the internet landscape, including
animated banner ads, sponsor logos, interstitials, ‘advertorials’,
and 3-D visualization.
The
age of Internet marketing and promotion is no longer getting the few free placements
available on search engines today. Companies can spend thousands of euros on
promoting their services on the Internet and get nothing in return. X-stream
Media offers several, affordable options to help you develop and implement a
successful and effective on-line marketing strategy.
X-stream
Media offers cost-effective internet advertising positions on the internet throughout
her partners and strategic alliances, using a large diversity of mixed media
channels:
- banner positions
on websites;
- sponsor logos;
- news letters
advertising;
- e-mail marketing;
- sponsored links;
- radio advertising;
- consumer desktop
applications;
- search engine
advertising.
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